How This 7-Figure Luxury Fashion Brand Is Now Generating 60% Of Their Revenue Through Email


Luxury Fashion




Increase In Yearly Revenue


Increase In Email Revenue



  • Increasing revenue without relying on paid ads
  • Getting more repeat purchases from their current customer base
  • Automating their customer’s journey to create a unique experience


  • A new browse abandonment flow that strategically invites people to shop
  • A new VIP program with all the communication automated through Klaviyo
  • Emails that nail the brand’s personality


  • An increase in email revenue from 50% to 59-60%
  • Extra $330k revenue per year

The Mission

Founded in 2005, this Australian luxury brand prides itself on meticulous craftsmanship and luxurious design.

They experienced a huge growth spike in their DTC side during 2020 and the pandemic.

When they contacted us they were generating around 50% of their revenue via email and wanted to improve that even further.

They had no email automations set up and they recognized the impact that those could have on revenue and repeat purchases.

But their knowledge about the possibilities with Klaviyo was scarce.

They needed a team of experts to take care of it all.

That’s where we came into play.

Designing A Solution

We built multiple sequences for this brand, but in this case study we’ll focus on two.

After our initial audit, our first course of action was to implement a browse abandonment flow.

This automation is a must-have for any fashion brand, especially those with multiple SKUs. We’ve had great results with other fashion brands and this sequence, so with was one of our priorities.

This flows reminds subscribers about the products they viewed – all while creating a connection with the brand and improving the “trust factor”.

Our second step was to create a loyalty program. The brand wanted to reward its best customers, so we developed a loyalty program entirely within Klaviyo that handled all the pre and post-VIP status messaging, and offered rewards accordingly.

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After these two flow builds we saw a 9-10% boost in email revenue, which will translate into an extra $330,000 per year.

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Email Engineers LLC

7345 W Sand Lake RD

Orlando, FL 32819


Illustrations by Olha Khomich from Ouch! © Copyright, 2022